![]() ![]() ![]() App titleĪpp title in Google Play is the most critical metadata element in app store optimization. Once you establish a keyword optimization process, you can work on optimizing other elements as well. App marketers must continuously research new keywords, prioritize the most relevant keywords, target them, and measure their performance.Īpp store optimization for Google Play is a long-term process that requires strategy, resources, patience, and testing. Metadata importance for keyword rankings in Google Play Console.īased on our experience, most of the Google Play ranking factors are already well known, but that doesn’t mean that ranking in the top positions in the Play Store is easy. Metadata importance for keyword rankings in Google Play ConsoleĮxpected weight for ranking (on a scale 1-5) App performance and stability when users use your app.The conversion rate of a keyword used for app downloading.Number of ratings, star ratings, and user reviews.Number of downloads, keywords used to download an app, and download velocity.Keywords in developer name, package name, and user reviews.Keywords in the app title, in the short description, and in the long description.The list of elements that Google’s algorithm uses to rank keywords includes: While they do share some fundamental principles, many aspects are still different. There is a common belief that app store optimization or ASO for apps is similar to SEO for websites. ![]() Google’s algorithm then checks which apps have those keywords in their metadata and how relevant those keywords are for different apps. The most important concept is that people use keywords to find apps. Google Play uses many different elements when ranking apps. Let’s look at each of these elements and why they are important. Google Play Console and how it helps app marketers.Play Store promotional tactics such as pre-registration and getting featured.Technical optimization with Android vitals.User management with ratings and reviews.Creative assets and visuals - app icon, feature graphic, screenshots, and promo video.Play Store metadata - app title, short and long description, developer name.Ranking factors Google Play uses to rank your app.Understanding the essential elements in the Play Store and how to optimize them will help you lay the foundation for the long-term success of your mobile app.īefore we dive into the details, here is what we are covering in the guide: The article covers all the elements that well-known apps and category leaders use to reach top rankings and get organic downloads. In this guide, we focus on app store optimization or ASO - the most fundamental area for growing your app in the Play Store. To be successful with your app in the Play Store, you need to cover app store optimization, app campaigns, and social media and work actively on several other user acquisition tactics. The mobile apps in Play Store are divided into 32 categories and 77 languages, with over 3 billion Android devices out there. ![]() According to Statista, over 3.5 million apps were listed in the Play Store in April 2022, significantly more than 2.2 million apps listed in Apple’s App Store, the second-largest app store. Google Play Store is among the two largest app stores for mobile apps globally. ![]()
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